About Us

Our Story

At Abhiramam, we celebrate the timeless elegance and cultural legacy of Kerala’s iconic ‘Set-mundu’ and ‘Set-saree’. Handwoven from pure, breathable cotton, each drape is designed to embody simplicity, comfort, and grace—perfectly suited to the gentle rhythm of tropical life.

Our collections go beyond fabric and thread—they are woven with stories of courage and identity. Once a symbol of privilege, the right to cover one’s body became an act of defiance and dignity, reclaimed through resilience. Today, we honour that journey by transforming tradition into a conscious expression of freedom—the freedom to belong, to express, and to exist with pride. At Abhiramam, we make the Set-mundu accessible to everyone, reimagining it not just in the classic golden kara, but through a spectrum of borders, hues, and contemporary interpretations. We believe tradition should be inclusive, fluid, and evolving—an art that embraces every generation.

As they say, “every plate is filled with history.” We say, every pleat is filled with Herstory. Keep it simple. Keep it Abhiramam.

Our Mission

Our vision is to reimagine Kerala’s set mundu and saree as symbols of freedom, pride, and inclusivity. We believe tradition should be fluid and universal, embracing everyone with grace. Every pleat we create carries a story of belonging and heritage.

Our Vision

Our mission is to craft breathable, minimalist weaves that honor Kerala’s timeless heritage while inspiring self-expression. By making the set mundu accessible in diverse borders, colours, and stories, we hope to celebrate resilience, identity, and individuality in every drape.

FASHION PERSONIFIED

Beauty Woven Into Elegant Designs

Your destination for thoughtfully designed fashion that speaks gracefully. Each piece is created to combine refined aesthetics with everyday wearability, so you feel gorgeous — effortlessly.

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Gorgeous look

Exclusive Designs

From sleek lines and soft textures to distinctive accents and tailored shapes, every detail is considered. We believe true style is not loud — it’s confident, subtle, and expressive. Explore our collection and embrace the art of looking and feeling beautiful, every single day.

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UNIQUE DRAPES

Vintage Charm

Inspired by Kerala’s heritage, our set-mundu and sarees celebrate the beauty of tradition in a modern way. Crafted from pure cotton, each piece is light, breathable, and designed to bring effortless grace to your everyday style.

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Glamorous Life

Client Says

Daksha Shivaram

Thrissur

Hi, my name is Daksha Shivaram and I’m 10 years old. I’m a big fan of Abhiramam! I watch all your videos and I really wish to become your model someday. I love acting and modeling, and it would be a dream to begin my journey with a brand that represents Kerala’s tradition so beautifully.

Aparna Menon

Guruvayur

I recently came across your page and just wanted to say—you have such a stunning collection! I don’t usually wear sarees except when visiting temples, but I couldn’t resist browsing through your posts. I’d love to buy one or two pieces for those special occasions. Could you please share the prices? Looking forward to ordering soon!

Reshma Krishnan

Irinjalakuda

Next month is my birthday. I’m married, but there’s no one who remembers or gifts me anything special anymore. So, every year, I gift myself something meaningful. This time, it’s going to be a set mundu from Abhiramam — one with beautiful golden kasavu.

Neethu Raj

Kunnamkulam

Hi Chechi, these days whenever I open Instagram, your post is always the first one I see! Every brand you create has a unique identity and stands apart. I love your videos and the way you drape and explain every detail. I used to think there was only one kind of Kerala saree—the golden one—but your videos opened my eyes to so many varieties of set mundu that I never knew existed!

Sreedevi Unnikrishnan

Chalakudy

Set mundu and veshti have always been special to me. As a child, I wore them only for Thiruvathira at school. I still remember my grandmother’s cupboard filled with neatly ironed mundus in green and red—each carrying that unforgettable scent of incense, camphor, and sandalwood. Those memories live on… and now, with Abhiramam, I feel that same warmth and nostalgia again.

Anju Nair

Ollur

When I stumbled upon Abhiramam’s video while scrolling through reels, I instantly decided that this Onam, my mundu would be from Abhiramam! Every piece is so graceful, from the soft handwoven fabric to the delicately designed blouses—it’s hard to choose just one!

Arya Manoj

Wadakkanchery

To dear Abhiramam, I had been searching for my favorite color for a long time without success. Then, by chance, I found your page and fell in love with your elegant and graceful collection. When my favorite color was out of stock, I waited patiently—and it was worth it! I wore my beautiful saree for the first time to my temple, as I always do with new outfits. Thank you for your patience, kindness, and for creating such beautiful work. Wishing you all the success and blessings!

Athira Sreekumar

Cherpu

During a six-day medical conference organized by the Government of India, I wore a set mundu from Abhiramam. It was surprisingly comfortable for the entire day, from 8 AM to 7 PM. Professors from across India complimented me on it—even though I couldn’t get a photo, I’ll never forget how confident and elegant I felt in it. Thank you for this beautiful piece!

Amritha Santhosh

Kodakara

I purchased the ‘Nandini’ from Abhiramam back in April, and I had decided to wear it only when visiting Guruvayoor temple. That day finally arrived—and I wore this beautiful saree to meet my beloved Guruvayoorappan. Thank you, Abhiramam, for making it so special.